The New Era

It's always an immense pleasure to welcome a newborn in a family. New Roots Hardwood is the latest project I was eager to share with the world.

By 2025, the North American economy, along with the global economy, had to adapt to unforeseen events.

Simultaneously, I was considering sharing the knowledge and experience we have gained over the past 60 years with the world.

I have always been curious and open to exploring other countries, people, and their cultures. Today, New Roots Hardwood represents our desire to expand our business across other continents, continue learning, and make new friends along the journey.

In a meeting with business partners, I was asked:

"Would you come back to the way it was in 2024?"

I didn't need any time to think because my decision was already made. My response was NO.

The events of 2025 opened my eyes to why we were only selling in North America. The world is vast, and while I don't intend to abandon our current market, far from it, why should we be satisfied with just that?

New Roots Hardwood represents our commitment to diligently establish robust new roots on different continents. I genuinely hope we can seize this opportunity together to forge new connections, allowing the roots to gradually transform into a magnificent and resilient tall tree, enduring the test of time and adverse conditions.

With these words, I welcome you to New Roots Hardwood and hope to talk to you soon

Ghyslain